How to Teach a Customer

In outsourcing, very often a customer is an idiot doesn't really know what he needs — not only in terms of functionality, but also on a technical level. What makes the situation even worse is that the customer very often always thinks he knows and understands enough. The question is how do you teach a customer? How do you train, educate, and help him? You don't!

[image error]The Firm (1993) by Sydney Pollack

The temptation will be huge, though. You will think that the customer is your frien...