Marketing Basics: How to Create Great Content to Reach your Buyers

As many smart marketers know, a well-crafted blog, video, infographic, social networking feed, white paper, e-book, or Webinar is essential for reaching buyers and pushing them into and through he buying process. I’ve been talking about how content drives action for more than 15 years now. In that time, I've seen hundreds of organizations around the world implement these strategies and they work. It doesn’t matter the marketplace – business-to-business, consumer brands, services, or independent consultants – content sells.