Pseudo Success – How to Project a Winning Business Image

Ever heard the saying “Fake it till you Make it”? It is a much bandied about expression but the reality is, perception is a highly influential motivator. If we perceive someone or something as successful we are drawn to it, it is human nature thus it can be convincingly argued that success breeds success. Having worked as a personal assistant for many years, I can attest to the impression that creating a winning Brand image can make.

Image Source: Pixabay

That is all very well but projecti...