Data and Insights Drive a Culture of Communication

Your organization can drive a culture of communication when it embraces data as a means of sharing greater insight into the outcomes of its mission, and understanding of its cause.

[image error]

I don’t necessarily mean big data (the current trend and buzzword). I mean anything observable and measurable: small data, patterns of behavior, feelings and triggers; stated and unstated motivation.

Insight is gleaned from what you measure, and from what you hear in your community’s voices and feedback. This is of...