Google Is Dragging Businesses, Kicking And Screaming, To A Content-Driven Future

About a year ago, it became obvious to most business leaders and SEO experts that the SEO industry’s days were numbered. Google, as well as a couple of other search engine providers, started getting really clever about the way in which they delivered results.

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No longer was it enough to spam a load of backlinks from dodgy sites to boost your site ranking, and no longer was it acceptable to publish thousands of words of gibberish in the hope that Google’s algorithm woul...