The Business Acting Theory (& Offer)

As I'm starting to help more and more individuals write effective copy for their business, I'm finding a consistent problem (and a consistent solution).  You're not assuming the role of your prospect to the point that you have to try and be a REAL actor.

I'm talking to where you have a role to play – the role of your prospect.

I don't care if you're a man marketing to women.  Or a woman marketing to old and crusty men teenage boys.  You have to feel what they feel. Experience what they experience.  And view the world through their eyes (not the eyes of your business trying to sell them something).

Here's why…

Back about 10 years ago when I was in LA, I "signed" with a well respected talent agency – well before I even knew what "Copywriting" was.  Using acting to take my own music forward I went on some of the craziest commercial, film and print auditions (about 3-5 auditions a week).  From auditioning for print ads in GQ, to hosting shows on Mtv, I struggled to book anything until about a year into it.

That's when I finally succumbed to taking a commercial acting class to book more stuff – and a few days into it, I booked my first real gig (and went on to book my first "big commercial" that never ran but allowed me the option to pay $2,500 to get my SAG card).  :)

My point?

I booked it.  

I booked it because I finally understood that it was more than just acting.  It was selling.

So I started to see a consistent formula, applying it to each and every commercial audition I went on – keeping in mind that I didn't book each one but was always prepared to.

How?

I actually knew what (and how) to actually prepare, instead of being clueless like the rest. Eliminating the "it's just dumb luck" factor, I finally felt as if I had some control over my ability to book things.  But unfortunately, it was too late.

Too late because I didn't have the right information I needed at the start.  The right information from someone who already booked a ton of commercials who was on both sides of the camera (both the business and acting side). But not only that, had made their theories they were teaching work for themselves and everyone else taking their class.

That's why I'd like to offer a handful of people a personal one-on-one live call with me, charging 1/2 of my usual rate to help improve your current (or soon to be "copy") before jumping in blindly, without being fully prepared.

(click here to learn more)

(this offer and link is only valid for a limited number of people from now until 11:59pm on 8/5/11)

"Jared's a bottomless well of fresh ideas for my business that make sense and work.  Jared will forever be a valuable resource to the success of my business, as a copywriter and an idea man." 

-Alicia McLucas, Into My Own, Founder/CEO