Curious?

From a Copywriter's perspective, it's probably the number one thing we can do to get someone to take action (without the hardsell). Without blatantly telling someone what to do.  And without feeling all "salesy" just to get a prospect to take some sort of action.

In short, it's making something so intriguing.  So vague.  So interesting and mysterious that someone can't help themselves to click on a button to find out more.

And, my dear friend…

If you can do that on a consistent basis on your website.  In your newsletters.  Or in any of your copy to get someone to take action, I think you're part of the way there.  If you can't, unfortunately not much will happen, and often times this is where we divert to the hardsell – mostly out of sheer frustration from not understanding how to really do this.

So let me give you a great example at who's brilliant at this (besides all the news channels & tabloids).

Do you know who JJ Abrams is?

Just incase you don't, JJ Abrams is probably one of the most brilliant producers.  Screenwriters. And Directors of our time.

In short, he's responsible for getting us to pay him a LOT of money to watch all the movies and shows he's done like Super 8 with Steven Spielberg.  Fringe.  The newest Star Trek.  Cloverfield. Lost.  And…

Curious how he does it?

In a 2008 Ted Talk he did, he explained his fascination with something called "The Mystery Box."

He explained it like this…

He gave a story about how much he loved his grandfather.  About how he always developed this curious nature around him because his grandfather was always taking things apart.  Taking things apart because he was always curious about the inner workings of things.  Of objects.  Curious to the point that JJ took apart the tissue box in his hotel room because he was fascinated with all the parts that made it what it is.

From each fold in the box.  To the material that were used to construct it, he developed an obsession around finding how a lot of things work.

But it started when he was really young – where he developed his sense of curiosity around certain tools he could use to make things.  To construct things (which soon led to a curious nature and love for magic).  So much so that he went into a run down old magic shop in Midtown Manhattan to pay $15 for a "magic box" that provided $50 worth a magic.

A great deal, huh?  

The strange thing?

It's a few decades old.

What's even stranger?

He's never opened it – sitting on a shelf somewhere in his office.

That's where he started to ask himself, "Why have I not opened this all of these years?  And why have I kept it?"

Because for him, it represents infinite possibility.  Infinite potential.  And the catalyst for his imagination throughout everything he does…

Creating such a strong sense of curiousness that we can't wait to find out what's next.

QUESTION: Do you love your business, but know you shouldn't be the one writing for it?  Or perhaps you may even feel you could ruin the reputation you've spent so long in building?  Heck… maybe you're just way too embarrassed to even share it with anyone because you know deep down inside that whatever you write, doesn't accurately represent who you are and what your business is really about.

If any of that sounds familiar?  Click here.  Let's talk.



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Before starting thekickasscopywriter.com as a debt free profitable business, I (Jared Matthew Kessler) released 5 albums of music. A book. And 3 eBooks. Switching gears to help simplify great ideas into words that sell, I help businesses stand out from the noise – not just add to it.