Get to Know the Go-to Items on Your Referral Marketing Checklist

Last week I had a couple of blog readers comment that they felt they would benefit from a detailed description of each of the items on the checklist of materials for a successful word-of-mouth campaign.  Thank you to Betsy Maniotis and Adam Erstelle for taking the time to send in their feedback and I'm more than happy to comply with their requests for the list below. 1)  Testimonial letters from satisfied clients–Testimonials are one of the most effective ways to showcase the quality of the products or services you provide.  You can keep hard copies in a binder, or you ...