Four Failure Points that Can Undermine Your Business – Failure Point #2: Concept Validation Is Not Enough

.fusion-fullwidth-1 { padding-left: px !important; padding-right: px !important; }

.fusion-fullwidth-2 { padding-left: px !important; padding-right: px !important; }

Previously Published in StrategyDriven

By Ed McLaughlin and Wyn Lydecker

.fusion-fullwidth-3 { padding-left: px !important; padding-right: px !important; }

At the time we launched my second business, Sigma Communications, and its flagship magazine, The National Register of Commercial Real Estate, the biggest issue facing chief fina...