4 Failure Points that Can Undermine Your Business – Failure Point #3: The Dark Side of Bootstrapping

Previously Published in StrategyDriven

By Ed McLaughlin and Wyn Lydecker

When we launched my publishing business, Sigma Communications, I was so passionate about the magazine, and so confident that it would be a runaway success, that I decided to self-fund. After all, I had successfully bootstrapped my first business, USI. Why couldn’t we bootstrap Sigma, too? Unfortunately, I had to learn the hard way that bootstrapping is not always best.

I came to realize that I did not properly factor th...