Give What Others Want Most

Cavett Robert, founder of the National Speakers Association, told a storyabout watching a young boy going door-to-door selling books. As the boy headed for his house he said to his wife, “Watch me teach this kid a lesson about selling. After all these years of writing books about communication, lecturing all over the country, I might as well share some of my wisdom with him. I don’t want to hurt his feelings, but I’ll get rid of him before he knows what’s happened.”

Mrs. Robert watched as t...