Avoiding Your Readers? Really?

Publishing is as much business as art. It can be tough to switch hats, but those I see succeeding, have found ways to do both things well. Or as I wrote once: Writing is an Art – Publishing is a Business!

An Author who had already two well-written books out, however, unfortunately with a vanity publisher, who did NOTHING to promote these wonderful books, contracted with us. Part of our agreement was that we fully market his new book, but that he has to have at least a small platform, e.g. s...