What is a reader owed?

One of the books that I’m currently reading is The Bestseller Code by Jodie Archer and Matthew L. Jockers.

The Bestseller Code by Jodie Archer

In it, the authors explicitly state that when a reader purchases a book they do so with certain expectations. They expect to be entertained regardless of the genre, but with genre specific books they have more specific expectations.

For example, a romance reader expects to read a story that details the ups and downs of love and relationships and preferably ends happily. A thriller reader expects to read about dead bodies in one capacity or another along with edge of your seat action. In this way it’s posited that an author enters into an informal contract with their readers; with expectations on both sides.

This got me to thinking about just what the reader is owed? Is there an unwritten contract between an author and their readers?

As an author, when I put out a new book it's fair to say that I expect people to read and enjoy it. Not many of us publish works that we expect people to hate reading right? Going further, it could be said that we also expect them to rate or review our book and thereby share their experience with more potential readers. This point is hazy of course as by no means are readers required to do this, but as authors we do tend to hope.

So that forms our side of the "contract". What about the reader? Certainly when someone spends their hard earned dollars on a book they do so with the expectation of enjoying it. No surprises there.

But to say all they expect is to enjoy it is too vague for me. How will they enjoy it? What would cause them not to enjoy it...thus breaking the contract. I think every author can agree that unpolished work published for reader consumption is a bad idea. Certainly if you purchase a book and feel as if every page requires grammar and editing work, you're going to be disappointed. In that case, the contract has been broken.

But again, that's simple and obvious. Of course readers expect professional results from us; as well they should! If we delve deeper though, what are some other ways that readers may be disappointed with our work? Let's say for instance that you're Stephen King. You're known and loved the world over for your thrilling horror novels. Readers buy your work with the expectation of being scared. Now what if you decide your next book will be a romance novel?

It will assuredly be professional in terms of grammar and editing. The story (assuming you can write romance, and let's say you can) will be entertaining. On the surface there is nothing wrong with the book. But have you broken your contract to your loyal readers? Remember, they expect to be scared not read about love. As authors do we owe it to the reader to write the genre they want us to write? Is it okay for us to experiment?

You see it's not as simple as it might've first appeared to be.

What about endings? Is the reader owed a specific type of ending based upon the genre you write? If your ending is unhappy or a cliff-hanger have you broken that contract with the reader who expected everything to end neat and tidy?

The problem as I see it is that it's virtually impossible to please everyone. If you end it happy, some readers will love it and some will hate it. If your manuscript is drenched in violence some will say it's too much but if it's not there some will bemoan its absence.

This is why the concept of a contract doesn't hold for me. Not that I don't owe the reader something because I do. If you buy my books I owe you a story; the one you hold in your hands. I hope you enjoy it. I hope it makes you feel something. And I hope you share that feeling with others.

Would I call that a contract? No. I look at it more as a shared experience.

How about you?
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Published on October 22, 2016 07:34 Tags: reading
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message 1: by Rafael (new)

Rafael Thought provoking post, Eldon. Well done!

I too pondered what I owed a reader and concluded, as you did, that thought line is a trap. As a fiction writer, I have no desire to become genre or character confined. I've completed five novels, published three, and none have any resemblance to one another. My only expectation is to write the best possible novels I can and hope readers come to recognize them as the work of a storyteller.


message 2: by Eldon (new)

Eldon Farrell Thanks Rafael :)

I totally agree that it's better to be known as a storyteller as opposed to a genre writer. Of course, those genre writer paychecks aren't all bad either lol


message 3: by C.L. (new)

C.L. Lynch I do think that we owe a reader what we promise. Whenever a customer lays out money for a product, they should get what the product promises.

I think that a huge key part of marketing is making sure that you find people who want what your book delivers. And trying to lure people in under false pretences will result in a dissatisfied reader.

I'm seeing that problem in my reviews right now. My book was inspired by my dislike of the characters and plot in Twilight, so I wrote a sort of feminist response to it, and because I write the way I do, I made it quite funny. But that means that it's hard to present it just the right way. One reviewer read it despite hesitation, because they were afraid it would be a parody/satire, and that wasn't what they wanted. They were relieved to see that it wasn't a parody/satire and they enjoyed it after all.

The other reviewer had the opposite experience - they went in expecting something much more like Twilight than what I actually produced. They enjoyed ended up still enjoying the book, but knocked off a star because the book wasn't the standard paranormal romance that they were expecting, which I think is totally fair.

If I'm scaring off the right readers and luring in the wrong ones, then I need to change my marketing. But I'm having trouble figuring out how.


message 4: by Eldon (new)

Eldon Farrell Totally agree with you C.L. in that a reader should get what the book promises; but what does it promise?

Obviously, for example, if you market it as a horror novel and then inside it's more of a young adult fantasy then the reader has a right to be upset and feel cheated. But if you're simply trying something new as an author and your fans would rather you didn't...I don't think we should restrict ourselves as writers just so we can play to the same base you know?

And having trouble figuring out marketing is the common denominator amongst all us indie writers :)


message 5: by C.L. (last edited Oct 26, 2016 09:33AM) (new)

C.L. Lynch Well, look at JK Rowling. She put out the Casual Vacancy, which is an incredible book but COMPLETELY different from her previous works. I don't think anyone was upset or felt that they were "owed" anything different. She said up front that it was an adult book with no magic and totally different from Harry Potter. Unfortunately, I think her brand got in the way a bit, because Harry Potter fans are really NOT the ideal audience for it - it's a gloomy and incisive commentary on small town politics - and the ideal audience probably didn't read it because they have no interest in JK Rowling. So while it is probably her smartest book it didn't do as well as it deserved. But no one said they were owed anything different - they just didn't like it.

I think it's telling that when she decided to write her adult mystery suspense books she switched to a pen name. She was free to find a new audience.

So, yeah, she didn't restrict herself as an author, but she did have to work to find the right audience for her books.

Meanwhile there are authors like James Patterson who seem to dabble in every genre and have no problems. I think that as long as you market clearly, you won't have problems. People who want Alex Cross buy his Alex Cross books. People who want romance buy his romance books.


message 6: by Eldon (new)

Eldon Farrell Excellent points C.L.

You're probably right that it all has to do with how you market your product. That's an interesting problem for JK Rowling in that those who read her work wouldn't necessarily respond to her adult novels and yet those who would think of her as being simply Harry Potter. When you attain that kind of success it brings with it it's own set of problems I suppose...


message 7: by Annie (new)

Annie Arcane Aiya, Mr Eldon! Interesting post as always!!

Hmm. Personally, I think it's about taking responsibility for your own actions as an author.

The thing is that authors kinda sorta need to decide where they stand. You wanna write mainstream shizz and "please" mainstream readers? Then do it. But don't whine about having your hands tied. You wanna have a unique voice and try something that's never been done before? Then do it. But don't turn around and expect readers to react in a certain way.

Paving a new path is a dirty, gritty, difficult process. Don't show up to do it in your fave pair of Jimmy Choo's then complain when they get ruined, ya know? Or whatever fancy shoes the boys like to wear LMAO!!

Most people mistake my book for erotica cuz of the cover image. I could change it but I'm not gonna. What I'm also not gonna do is complain when I get a neg review for misleading the reader cuz that's MY choice. In the world of romance, HEA endings are also expected. I do NOT promise to deliver this either cuz it's just not my jam. Not gonna complain when I get a neg review about that either. If I feel like killing off all my characters one day, I'm sure as heck gonna do it. Still not gonna complain, though. See a pattern here? *smirks*

The only unwritten "contract" I have for myself is to always respect my readers' opinions. I reckon we don't want them telling us how to write so it's not all that fair of us to tell em how to read, eh?

Random brain vomit for the day ^_~

Hugs,
Ann


message 8: by Eldon (new)

Eldon Farrell Annie wrote: "The only unwritten "contract" I have for myself is to always respect my readers' opinions. I reckon we don't want them telling us how to write so it's not all that fair of us to tell em how to read, eh?
"


**Fist bump**


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