Why Odd Couples in Business Can Be a Good Thing

This fall, Martha Stewart and Snoop Dogg will co-host “Martha & Snoop’s Dinner Party,” a new weekly TV show. She’s a home decorating guru. He’s a rapper. She’s 75 years old. He’s 44.

As unlikely as this duo may seem, it’s a reminder that opposites attract. Odd couples with the right chemistry can generate results that are different, creative and edgy.

If you’re exploring prospective partners for a startup, new program or another endeavor, why not widen your net and consider a few “oddballs”?...