What Business Owners Can Take Away From Pokémon GO

Okay, so what’s the big deal about Pokémon GO?

You may be wondering because you’ve seen news stories. Or had groups of people milling around your business who look like they’re using their smartphones to hunt for something.

First, a quick crash course: Pokémon GO is a free mobile game app. As explained here, “it uses your phone’s GPS and clock to detect where you are and make Pokémon appear around you (or on your phone screen) so you can go and catch them. As you move around, different and mo...