Saving the newspaper industry, one bottle at a time

Expanding on its strategy to raise extra cash by selling granite drink coasters etched with crossword puzzles, the New York Times is starting a wine club for subscribers:

The new venture, called The New York Times Wine Club, will offer members a selection of wines at two price levels, $90 or $180 per six-bottle shipment, and customers can choose to have wine delivered every one, two or three months.

The club, an unusual brand extension for the paper, is one of several such ventures the company is