Problematic McDonald’s Ad Campaign

I’ve been seeing a McDonald’s ad campaign that struck me as problematic. The focus of the campaign seems to be educating the public that they actually use real fresh eggs, as in just cracked, for the egg mcmuffin. The problem is in that they need to convince us.

Seriously, when I first saw this…I didn’t believe them. I thought they were just suggesting fresh eggs were used, some kind of unenforceable ad puffery, whereas some kind of egg gunk from a carton was actually what was in the sandwich. However, someone told me that fresh eggs are in fact the case, though I haven’t run this down for sure because I don’t care enough. The question then arises…why should they need to convince us?

I mean, what kind of eggs are they using? Exactly what do they do to them? What’s going on that it’s so hard to believe the eggs are fresh? We don’t believe, so that’s a serious problem.

You’d think they’d want to take care of whatever they do that causes the eggs to appear like carton gunk instead of fresh rather than spend the money on an ad campaign to convince us of that fact. Seems like that would be a better use of the money, since otherwise the even admittedly potentially fresh eggs are still a tiny bit nasty.

Just a thought.