How to Coach Your Prospects To Make Better Decisions. With Jeffrey Lipsius. #233

Jeffrey Lipsius is the President and Founder of Selling To The Point. He is the author of an interesting new book called, Selling to the Point: Because The Information Age Demands a New Way to Sell. In this episode Jeffrey and I discuss how selling (and buying) have changed and the impact these changes are having on sales reps. Among the many topics we explore are the important steps sales reps can take to increase their influence with their prospects and how reps can become a “decision coach” to help customers make better purchase decisions.

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