How to Create Content with Sales In Mind. With Cara Hogan. #232
Cara Hogan is the content marketing manager for InsightSquared. In this episode, Cara and I talk about the critical sales and marketing alignment, how how to create content that aligns with the requirements of sales reps, how to track sales reps’ engagement with content, how to support account-based selling and account-based marketing models with content, and much more.
The post How to Create Content with Sales In Mind. With Cara Hogan. #232 appeared first on Andy Paul | Strategies to Power Growth.
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