I IS FOR INNOVATION

art by Jeanne Rhea

Shhh.... here's a secret well-known in the marketing world that is completely applicable in the writing world:

DIFFERENT is more important than BETTER.

Unusual narrators, graphic novels, novels in verse or text-ese, books that include an online component... This is only part of what I'm talking about.

Maybe your book is just a book, more of a tried and true romance/mystery/thriller/whatever. Well, guess what? You can still be different. You just have to think of it in these ter