Credibility Is Crucial, But How Do You Build It?

It's amazing what a word-of-mouth campaign can do for your business.  People rely on recommendations from trusted sources much more than they do from mere advertisements.  The best thing is, the costs associated with running a successful word-of-mouth campaign are usually a fraction of what a traditional advertising campaign can run! However, as the saying goes, "there is no free lunch."  What you save in dollars spent, you must replace with time and effort.  Simply saying to yourself that you are going to market via word of mouth does not guarantee immediate success. I consistently tell people interested in networking ...