The Meeting of the Future, session 3 – July 4, 2016
Checkin’ in…
One of the latest additions to the S2M product range is S2M for Events, which accelerates interaction and connections between visitors of events. After two pilot rounds now, the product is becoming more and more complete and user friendly, so what better thing to do than to let our S2M Hosts and Ambassadors check in themselves at The Meeting of the Future to actually experience it! Especially since the group has grown from about 10 to 40 people in just few sessions. It pleasantly shows that we all have the need to connect on vision with each other, no matter if you are a S2M Host, Fan or Ambassador. So that’s what we did again, starting off with an interesting quote that Ronald (co-founder Seats2meet and author of Society 3.0) wanted to share with us. A quote that had everything to do with people utilizing their full potential and therefore being able to contribute to a bigger collective. And of course about us being the lucky ones, apart from taking part in this process ourselves, to be the facilitators of this process for other people, both on- and offline!
Creating economical value
By showing us the Multiverse Model of American management thinker Joe Pine, Ronald took us on a journey with some great examples of creating economical value, from commodities to goods, to services, to experiences and transformations at the very top. A transformation, as being a tailor-made experience with an educational element. Even though an experience is already nice to have, it will only last for so long. Learning something new however is something that enriches you, something that no one will be able to take away from you anymore. In the previous session we talked about relevance and its main ingredients: the right time, the right place, the right mix of people. Just imagine what adding offering a transformation to your stakeholders will do to the relevance of your place. The only thing you have left to check is what is actually relevant to them. How about asking? That’s where The Serendipity Machine comes in to help you, asking people for the knowledge they already have. Combined with the answer to the question what knowledge they are looking for, it actually introduces them to the right people. Is it that simple? Yup. It leads them to people they don’t know yet, but do have something relevant to share with them. It leads them to new opportunities to learn and grow. So how to create new economical value again? By offering people a tailor-made experience with an educational element: transformation. Something totally unexpected, yet relevant: serendipity.
Day 2 day business
Now, translating this to day 2 day operations… If you run a S2M location you are busy with generating traffic to that location, facilitating your stakeholders in the best way possible and trying to make their encounters even more meaningful. There are a lot of companies at the moment offering places to meet. So how to distinguish your location from all the others that might have bigger, better, cheaper things to offer? See the above: by offering a real transformation. In the S2M business model social capital plays a big role in the culture we have created. A culture of openness and transparency, where people help each other on their way to success. Meaning this has everything to do with leadership and the vision/mission of an organization. We had an interesting discussion during the second half of this meetup about using the collected data of S2M users to offer them more services. Apart from the fact that we comply to the strict European laws on this issue, at S2M we always value the ethical element very highly. However, it is an interesting question that led to putting this topic on the agenda for the next session, on Monday September 5. During that meetup, you will also be offered a masterclass ‘LinkedIN for organizations’ by Jan Willem Alphenaar, so save the date! Ending the day with networking talks, drinks and a BBQ, seems like a great kick off for the new season to us. What do you say?
Want to learn more on Society 3.0 and download the book of Ronald van den Hoff, co-founder of Seats2meet? Click here.
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