Use Email Analytics for Adjusting Your Sales Strategies. With Matthew Bellows. #179.

Matthew Bellows is the founder and CEO of Yesware. In today’s episode, Matthew shares how to use email analytics to refine your sales process and help your sales reps become more efficient and effective. Among the topics we discuss are:

The value of email analytics.
How reps can use basic sales intelligence to improve prospect engagement.
The key email metrics you should be tracking.
The future evolution of sales enablement technologies.

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