Aligning Sales + Marketing to Boost Sales Productivity. With Peter Strohkorb, #178.

Peter Strohkorb is an international business speaker, mentor, coach and author of a new book called The OneTEAM Method: How Sales + Marketing Collaboration Boosts Big Business. He is the creator of the OneTEAM Method for superior Sales and Marketing alignment and collaboration. In today’s episode, Peter and I discuss how effectively aligning sales and marketing collaboration can maximize close rates and increase customer satisfaction. Among the topics we discuss are:

The definition of sales productivity and how managers should measure it.
The specific steps Marketing can take to help boost sales productivity.
What are the sales challenges that Marketing can support?
Who needs to take the lead to facilitate sales + marketing collaboration?

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