HubSpot and Ten Years of the Inbound Marketing Movement

Ten years ago today, Brian Halligan and Dharmesh Shah co-founded HubSpot with a SaaS-based marketing platform as the initial offering the company was working on. Happy birthday HubSpot(!)

Brian and Dharmesh recognized that the way people buy products and services had changed. People were doing independent research on the Web, and companies needed to adapt in order to reach them.