5 Questions to Ask Before Marketing Your Startup

By Ed McLaughlin and Wyn Lydecker

Every entrepreneur wants the market to validate their product or service through purchases, positive reviews and referrals. But before any of that can happen, you must first create awareness and persuade customers to buy your product. To achieve those goals, you need to formulate and implement a marketing plan that is based on the answers to key questions about your product, your potential customer and their needs, and your budget constraints. Armed with...