Will Your Startup Attempt to Change the World or Just Fill a Need?

By Ed McLaughlin (Video length: 1:22)

Sometimes I meet with aspiring entrepreneurs frustrated by trying to discover the next big idea that will change the world. This is an almost impossible challenge and not the way most world-changing ideas have evolved. Most successful entrepreneurs identify a need in a niche market. Then they listen to their customers and build a suite of products and services that become world-changing in opportunity and scope. Please take a moment to view this vi...