Marketing, Zen, Success, Failure, and Letting Go

As I was preparing to address an audience about my new book Less, a young professional woman, one of the event organizers, asked me how I market my book. I responded that I do two things: 1) Strategize and work my strategy. My strategy includes developing good marketing materials, a public relations plan, blogging and social media strategy, radio and print strategy. Thus far I've done about a dozen book readings around the San Francisco