Working with your Publicist - Send Cookies!

I'd work for these cookies––French macaroons, or Luxembourgers, made by Burdick Chocolates of Northhampton, MA. Photo courtesy of Burdick Chocolates.

From Sandy Nathan: We have a great treat today: an article on working with a publicist by guest blogger, Susan Schwartzman of Susan Schwartzman Public Relations. Susan has been called "The Navy SEAL of Publicity" by the publicity director of a well-known publisher. She specializes in book publicity campaigns for publishers and authors and is known f