One of the Perks (and Curses) of Being Indie

No one tells you what you should work on. Either now, or next.
 
It's all up to you.
 
This is a very cool perquisite of being indie, I assure you.
 
But it's also one of the curses of being indie. When you're a one man show, "opportunity cost" isn't just an interesting concept you read about in business literature, it's a fact of life and work. You have limited bandwidth for focus and projects. Working on THIS usually means you cannot simultaneously work on THAT. You have to choose one or the other–and then stick with the choice until THIS or THAT is finished.
 
How to know which you should work on? THIS or THAT? As Hamlet put, "Aye. That's the rub."
 
I waste more time in indecision than pretty much anything else. Sometimes I'm amazed I get anything done at all.
 
You can try to calculate return on investment (ROI). You can list pros and cons.
 
Most often, though, whether THIS or THAT boils down to gut feel and more than a little bit of optimism/wishful thinking.
 
Right now, I'm leaning toward the choice that means I get to buy an IPad 2…
 
-David
 
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