Finding Mr. or Ms. Right for Your Books

Trader Joe’s might be spying on Whole Foods, BMW is test-driving Mercedes, Audi or Porsche cars, Chapters is checking outBarnes & Noble, and both are – for sure – now visiting the latest Amazon bookstores…

What writerscan learn from big (or small) business: in order to find customers for your product, it’s essential to study your competition. Get lots of ideas how to find readers and reviewers:

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“Who is your audience and who is your competition?” one might receive only vague answers when as...