The PR Corner - issue #2

I was always a fan of Pseud's Corner in Private Eye. These days, the most purple prose I receive is often in the form of press releases for books being offered for review. I will provide an irregular series of these, both for your entertainment and, I hope, as pointers of what not to do with the press releases for your own books. 
Note that the books themselves could be brilliant... or not. But a poor press release is unlikely to generate many reviews. Names will be omitted to protect the innocent and guilty alike.
I suspect the problems are fairly self-evident, but just in case here's a few key pointers to look out for:

Who is celebrating this book?Science fiction and fantasy are not the same thing. Make up your mind which it is.I seriously doubt anyone is going to see the world in an entirely new light after reading it.Should it be a surprise that Thera and Arthe are anagrams of Earth?After some pretty grandiose claims, 'Will his side win?' seems a trifle limp for a cliff-hanger.Early five star reviews usually mean friends and relations.Are any authors reading this chomping at the bit so far? Does the writer know what 'chomping at the bit' means?Is it really possible to combine 'a heavy dose of fact' with fantasy?
[Title] :  Celebrated Sci-Fi Fantasy Epic Hailed a “Melting Pot of Science, Fantasy & Adventure”X Y’s [Title], volume one of [Series Title], fuses science fiction and fact in a way that will force readers to see the world around them in an entirely new light. Meet The Keepers from Thera, who have responsibility to keep a balance between the interconnected relationships of Earth, Thera and Arthe, where good and evil fiercely battle to prevail. Then there’s Michael Stone, Keeper of [Title], a man who represents and stands for everything that is good. But will his side win? Find out in a new adventure that is already scoring five-star reviews.
FOR IMMEDIATE RELEASEUnited Kingdom – While many new fantasy authors vanish from the scene as quickly as they appeared, those able to carve out their own, wholly-unique new approach to the genre are the ones leaving authors chomping at the bit, and rapidly adding themselves to the bestseller lists. X Y is one such maverick, choosing to buck all trends by melding science fiction and fantasy with a heavy dose of fact.