Why Wisdom Selling Solutions?

When you start a business to support the ideas of helping small businesses and non-profits, you naturally draw on the learnings of your past experiences.  I have loved many different people and things in my life, but my family, my faith, my sports and my music have dominated.  Behind this is my love of learning, particularly around business efforts.  I have studied different strategic planning processes, different selling methods, and how marketing impacts the ability of a company to succeed.  Marketing creates the environment for a transaction to take place, while Sales finds the people to make transaction with and causes it to happen.  I have seen the growth of web marketing strategies, and this has changed entire business plans from a focus on face-to-face to a focus on the best way to connect, whether phone, email, web or even texting.  One thing that has not changed, though, is the need to connect.  The how can be figured out, but the what and the why of connecting often remain a mystery.  What am I selling, and why would you want it?  Business strategy is around building into the entire organization the ability to answer these two questions and then for internal analysis- at what cost.  Because these questions are always fun for me, I have started Wisdom Selling Solutions.  It is not enough to know stuff, we need to be able to do wise things as a result.  Read our blogs, look at the books we recommend and give us a chance to serve your organization.  You can see our books and other items at www.thebyrdstore.com .

Why the store?  Well, these books and other items helped me build my knowledge base, and now they help me fund activities with non-profits.  So buy one and enjoy it.  Or two or three.