Good Pitching

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If you’ve attended one of my sales trainings or are a frequent reader of my blogs, you’ve likely heard me talk about crafting the perfect elevator pitch. An elevator pitch is a concise statement that grabs the attention and communicates values, ideally leading to a next step.

Every efficiency sales professional should have a handful of elevator pitches prepared, each one customized for a specific audience type. Here are some tips to keep in mind as you prepare your elevator pitches:

Your elevator pitch should be:

-Short and to the point

-Humorous

-Memorable

-Interactive (allows you to say something and pause for a response, or say something and ask a question)

-Conversational

Your elevator pitch should NOT be:

-A speech

-A soliloquy

-A pitch (in the traditional “sales pitch” sense)

-Longer than 15 seconds

Avoid fluff words that don’t really mean anything:

-“Finest”

-“Established”

-“Foremost”

-“Leading”

-“Pioneering”

-“Original” 

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