Whatever It Takes Selling, Are You Doing Enough To Sell Your Book?
When is the last time you've written a letter to a friend, put it in an envelope, licked a stamp and mailed it off? I hardly do it myself because it just takes so much time that it's not worth it. Or is it? I usually don't get letters. But when I do I'm always like "Cool!" because it feels good that someone took the time to actually put pen to paper on my behalf. Here's the takeaway. It's often hard for me to remember who sent me a particular email from months back. But this person went the extra mile with that letter and still has my attention.
This post is not a challenge for authors to start penning handwritten letters to fans. What it's about is you doing "Whatever it Takes" to stand out in order to sell right now and for your rest of your career as an author.
What is "Whatever it Takes Selling"? It's being the most personable, engaging guy or girl in the room, always interested in what the other person has to say, always ready with your 30-second commercial. Next it's always having a few books and a felt-tip pen on hand to sell right there on the spot because you never know who you might charm into purchasing an autographed book.
Whatever it takes Selling means always following up if someone mentions you in a tweet, posts on your wall and/or sends you a Direct Message/email. Not everyone does this. But just about every successful author finds a way to regularly engage and follow up with their fans via social media.
Whatever it takes Selling is staying as long as you must to sign every autograph, have every face-to-face conversation until you've touched all the fans who came to the book club or signing just to see you.
Maybe Whatever It Takes Selling is sometimes writing that personalized letter because t here's noa set guidelines. Yes you do need a plan. But underlying any plan should be driving characteristics like: graciousness, patience, compassion, ambition and earnestness.
Whatever it Takes Selling is no gimmick. It takes hard work and requires you to be ready to engage all the time.
Whatever it takes Selling is non-stop. But don't give up because if you have a good story to sell, Whatever it Takes Selling works.
Are you doing whatever it takes?
