Unselling To Sell Things

I've been looking over a lot of prospective client's web sites lately, and I've consistently seen something that I really believe can be avoided.  In short, you need to talk more about your customers, than you do about yourself.

And listen… it doesn't have to be complex.  You can do this by completely taking yourself out of the picture, through putting yourself in your prospect's shoes.  Not just yours.

After you do that, you can literally just ask yourself a few simple questions.

To start, a great question to ask might be, "If I was a customer needing my service, what would I want to see on this web site? What would get me to do business with you?  What would I actually respond to without feeling like I'm being sold to?"

This, I believe is the quickest most effective way to communicate to your audience, so that you build the necessary rapport. Lead someone to a sale.  And prevent the hard sell UNsell.

QUESTION: Do you love your business, but know you shouldn't be the one writing for it?  Or perhaps you may even feel you could ruin the reputation you've spent so long in building?  Heck… maybe it just takes you way too long to get the necessary thoughts out.  And once you do, it doesn't do much to increase your sales.

If any of that sounds familiar, click here .  Let's talk!