How Do I Benefit?

It's very much about that.  How someone benefit's from the service or products we sell.  However, so many people talk about their features that we barely even reach the benefits part.

And that's not good.

So the next time you start writing about your business in a way that describes feature after feature that you provide, stop and ask, "Yeah but how does someone benefit from this?"

Save us time.

A few months back.  A lady inquired about my services.

Low and behold she talked about how it wasn't much time she spent writing for her business.  Yet, upon further examination, I caught her lying her ass off.  Seriously.

But we do that.  Don't we?  Just because we think it's going to save us a few bucks.

However, the amount of days per month she mentioned spending on trying to figure out what I could do in about 10-15 hours was just ridiculous.  And not only that, whatever she was writing was really just awful.

So I added up what she charged clients (and broke it down to what she made per hour).  Then I added up the amount of time she spent on TRYING to write copy for about 4 really lengthy pages on just one site… but three…

And to say the least, she was spending a few thousand dollars of her time "writing copy" (as she called it).  But to tell you the truth, it was all just a waste of her time – and all she really did was write what sounded good to her (far from anything "copywriting" really is).

So when you write for your business, try to show how you'll save us time. And…

Save us money.

I think it's kind of a no brainer.  But still, not many people know how to communicate something like this (through words, without just coming out and saying, "we save you money").  And that's the trick.

Using the previous example, the benefit of the professional speaker that inquired about my services would've gotten from employing my services, would of saved a tremendous amount of money – through time.  And as you know "time is money."

So every time someone spends unnecessary time away from what they do best, it costs them big time.

From the solo-preneur trying to do just about everything themselves, to the small business who's looking to save a few bucks to spend on whatever… we have to remember that any time away from doing what we do best, is costing us more than just money.  It's costing us new business.  It's costing us growth.  It's costing us from having to move forward to where we really want to go because we're doing what we're not supposed to be doing.

And that's not good.

So describe the benefits people get from saving money through using your product or service – or how much money it will cost us from not using it.  And…

Save us frustration.

When I talk with people I always give an example of the lady that did a pretty amazing seminar called, "Ignite Your Spark."

When I met Angela (the lady who started it a few months ago), it was something she was really passionate about and had a tremendous amount of women entrepreneurs interested in.  However, she was really frustrated with trying to find a way to better communicate to her audience about how it benefits them (and say things in a much better way than she could of).

Upon a few minutes of looking over her sales page and web site, it was incredibly clear to me.  Angela talked about how it's all about "Ignite Your Spark" and…

I looked at it and thought, "Um… that's close.  But I don't think that's really it."

Posing certain questions to a lot of people to try to figure things out herself, I had a 20 minute call with her and said just a few little things, that seemed to make a pretty big impact.  You see it wasn't about how you want to "ignite someone's spark."  It was more about "have you LOST your spark.  Let's ignite it!"

Now do you see the difference a little shift like that can make?  And do you see how quickly a hiring a professional can figure things out – instead of thinking you can do what we do?

So make sure whatever your product, service or business is… put the features aside for a bit, and in your "copy" make sure to cover more of the benefits.  Not only will this allow you to stand out from the noise, but it'll also help you to stand out from it.  Don't you think?

QUESTION: Do you love your business, but know you shouldn't be the one writing for it?  Or perhaps you may even feel you could ruin the reputation you've spent so long in building?  Heck… maybe it just takes you way too long to get the necessary thoughts out.  And once you do, it doesn't do much to increase your sales.

If any of that sounds familiar, click here .  Let's talk!