I have it, but what do I do with it?

Typically, I make a book trailer at the very last minute, a week before the book hits the shelves or something like that. Until I learned that for Borders to use your book trailer (a pretty big if), it has to be ready a good two months before the book's release.

So I went ahead and did it early this time.



Okay, I have it. And it is a very pretty trailer. But what do I do with it?

The ideal thing would be to build an online publicity campaign around it. But I don't really know how willing people