"This is literally years of work you're seeing," she advised. "And hours and hours..."

""This is literally years of work you're seeing," she advised. "And hours and hours of work each day. The amount of time and energy I put into marketing is exhausting. I am continuously overwhelmed by the amount of work I have to do that isn't writing a book. I hardly have time to write anymore, which sucks and terrifies me." To the New York Times, she said, "I want to be a writer. I do not want to spend 40 hours a week handling e-mails, formatting covers, finding editors, etc. Right now, being me is a full-time corporation.""

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Author, sell thyself - Laura Miller - Salon.com

This may sound harsh, but I say: adapt or die.

I think the age of the single-platform artwork (A Book, A Film, A Painting) is coming to an end, and the Artist is becoming a Brand (or at least people are finally admitting that's whats up).

This is sad in lots of ways, because it fundamentally transforms how we think about and relate to art and artists. I think it's exciting for the same reason it is sad.

I definitely understand why single-platform artists are freaking out, and in some ways I do sympathize with the "why can't I just do my art?" complaint. But the creative economy is changing, and artists need to keep their skills up to par. In the future, there will be no such thing as a "writer" or a "filmmaker."