The Top Five Large Publications You Should Target and Why
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This is one of the most asked questions that comes through my inbox. You see value in writing for large media publications, but you also want to maximize your efforts. There are a number of publications that you could choose but a handful will give you 80% of the results with 20% of your effort.
I called these publications “core” with my coaching clients and we start by targeting them. Writing for large publications is a great way, in general, to reach an untapped and always changing audience. You can grow an email list, get booked to speak, leverage your status for paid consulting at companies and far more. I picked these publications because they give you the best opportunity to do all of those things.
The Huffington Post
The Huffington Post gets 218 million unique visitors a month—that is reason enough to write for them. In addition to the traffic, they have a name that 99% of people will recognize. If want to leverage a name for speaking or consulting, the HuffPost is that name. They can help you build your lifestyle business, sell books (you get a book widget), build your email list, and much more. Targeting them will be worth your time because you can also leverage the name to get into the other publications.
Success.com
SUCCESS is a pillar in the personal development industry. When you think of a solid publication with good content, you think of SUCCESS. The good content they consistently put out has led to a HUGE audience and they are responsive. This publication can help you build your list and build your business. It’s also a name that translates beyond the online space. SUCCESS has a paid platform that companies know and use, so when you approach them as a contributor for SUCCESS, you will get their attention.
Entreprenuer.com
Writing for Entrepreneur has led to all of the speaking and consulting work that I’ve done over the last two years. Business owners, HR people, and entrepreneurs read this publication religiously. You will get tons of organic leads in your lifestyle business while writing for one of the most respected websites in the world.
Inc. Magazine
Inc. gives you all the benefits the others do. It has a lot of traffic, you can convert some of that traffic, and it’s a name most people know and understand. But, they also PAY their regular contributors. If you are willing to write six times a month, they will pay you for your words and they pay well. You can get all the benefits of exposure plus make a couple of bucks.
Mind Body Green
Mind Body Green may not be as large or have the name the others do, but it is worth your time. They have a HIGHLY engaged audience and one that clicks. MBG has been the best for me as far as list building. It has also been the best to have a chance of an article going viral. They have a respected name and one you can leverage.
These are a few publications that I have found to be incredibly helpful in building a thriving lifestyle business. There are more, but it’s up to you to find the ones that will benefit where you are in your building efforts. The exposure strategy is one that will reap dividends.
If you want help maximizing this strategy, check out my course, Exposure through Large Publications. Registration opens tomorrow.
How are you building your lifestyle business?
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Photo: Flickr/ Miria Grunick
