5 Ways to Leverage Large Publication Exposure

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If you have followed me for any amount of time, you know I’m a fan of leveraging large publication exposure. In the last two years, writing for some of the largest websites in the world has allowed my business to grow faster than I can handle. It’s opened doors to new opportunities and chances to live out my dream in a bigger way.

What I like so much about this strategy is that you can do it, too. You don’t have to be some super established expert to write an article that gets you accepted as a regular contributor. If you have followed me for any amount of time, you have seen the tips I’ve given on my blog and on various podcasts. Here are five ways you can leverage large publication exposure.

1. Building your email list.  

To build a successful lifestyle business, you have to sell some of your knowledge. The people on your email list are the ones who are most likely to buy what you’re selling. Your fans or followers on social media belong to those social media platforms. If they decide to change things, you are left picking up the pieces if you have built your following there. If someone is on your email list, they will see the messages you send out more than they’ll see them on social media. Large publications give you access to literally million’s of people and some of them will click back and sign up for your email list.

2. Getting your message out to a wider audience.

As I mentioned in the previous point, you get exposure to millions on some of these websites. If the money or opportunities aren’t your primary motivator, then getting exposure for your message is possible in a bigger way. You can spread of a message of hope to people who really need it through large publications.

3. Booking paid speaking.

When it comes to paid speaking, the money is not at the events we know and probably attend every year. There is some money in conferences in the ‘online space,’ but that’s probably just for the keynoters. Most of the money in paid speaking comes from events and industries you have probably never heard of. Those kinds of conferences are looking for speakers with social proof they can leverage. Saying you are a contributor to the largest websites in the world is a draw for their audience. Leverage any exposure you have to book paid speaking gigs all over the world. 

4. Booking paid consulting.  

Paid consulting works the same way paid speaking does. Companies are looking for experts; you have to have the kind of social proof a company is looking for. Online social proof doesn’t work. Companies need names and social proof they can take to their boards. Leveraging large publications is a great way to get booked. 

5. Getting new clients.

Getting exposure is a great way to pick up new clients in your business. The main problem with opportunities in the online space is the crossover in the audience. On publications, you get fresh exposure each time. When you write about certain topics, it will attract people who want to know more and one day do business with you.

I could talk to you all day long about the benefits of exposure. If you want to build a lifestyle business that supports you, get exposure to build a loyal and thriving audience. Don’t let self-limiting beliefs keep you from making a bigger impact this year.

What is one goal you’ve set this year in your lifestyle business?

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Photo: Flickr/ Alin Mechenici