Developing Your Target Market

Building your business is all about leveraging your strengths within the context of your prospects' needs, then networking with as many of those people as you can. The most successful networkers have developed a thorough strategy planning process. Key aspects of this process include: identifying the major components of the broad, deep network you hope to establish; studying the different types of networking organizations and how they fit into your overall strategy; and identifying the types of businesspeople that make up your target market. There are also some subsequent aspects of the process that are extremely important to note. The ...