Find Readers When You Comment as Your Facebook Page

It's now possible to comment as your Facebook Page. It's simple to switch back and forth. Here's how, plus a simple strategy to help you find readers or customers.

Method 1:

In Facebook, go to your personal profile page. Mine is pictured above.
Click on "Account" in the upper right. A drop-down menu will appear.
From the drop-down menu, select "Use Facebook as Page." A "Use Facebook as Page" box will appear.
In the "Use Facebook as Page" box, click the "Switch" button. You'll be taken to your Facebook Page.  My Tales of Faeraven Page is pictured, below.

 

 

 

 

 

 

Method 2:

In your Facebook Page, click the "Use Facebook as (your Page name)" link in the left sidebar.

Your Page's News Feed

In your Facebook Page, click on "Home" in the upper right. You'll be taken to your Pages news feed wall.
Now you can comment as your Facebook Page in the posts you find there. If you see no posts, you probably need to "Like" some other Pages. Please note: the posts in your Page news stream come from the other Pages you've "Liked." You can't comment as your Facebook Page in your personal friends' news streams.

Switch Back to Your Personal Account

To comment from your personal profile again, just switch back in your account settings or toggle the link on your Facebook Page.

Strategy to Find Readers or Customers

Ask yourself which Facebook Pages would readers of your books (or purchasers of your products) maintain and which keywords you should enter in Facebook's search box to find them.
Now, go and "Like" those Pages. While you're at it, I'd love it if you'd "Like" my Tales of Faeraven Page, too.
Regularly comment as your Facebook Page on the Pages you've identified. The same rules of online etiquette apply here. Don't self-promote, but simply join in the conversations. If people are curious about you, they can follow you back to your Facebook Page from your comment.

I hope I've demystified this recent Facebook change.

© 2010 Janalyn Voigt

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