Jon Wuebben is the founder and CEO of Content Launch, a provider of the first complete content marketing software built for small and medium-sized businesses. In this episode, Jon provides effectives strategies that sellers can use to warm up prospects with good content that starts a conversation with your customers. Among the many topics we discuss are:
What is content marketing?
Strategies for SMBs to implement their first content marketing strategy.
What kind of resources does a small business need to conduct effective content marketing?
Simple steps to warm up leads with great content.
The 3 key factors of a content marketing strategy that converts leads into opportunities.
Why content marketing generates a better ROI than advertising.
The post On Accelerate! Now: Episode 124 with Jon Wuebben. Warm Up Your Leads With Good Content Marketing That Builds Trust. appeared first on Andy Paul | Strategies to Power Growth.
Published on March 31, 2016 01:15