Writing & Targeted Marketing – Experiment #1

While I have published books through traditional publishing, I have been dipping my toes into the world of self-publishing with the release of my new novella, “The Last Verdict”. When you publish your own title, the hard work of marketing becomes fully your responsibility. (I say “fully” because even with traditional publishing, a significant portion of the marketing responsibility still falls to the author.) To that end, I decided to try some targeted Facebook ads. Here is how it went:

I sta...