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Why Do We Love “Free”?
Maybe it comes from our ancient and once necessary habit of collecting and gathering food in the wild – which our ancestors got for free. “Not seeding, yet receiving food for free”? The word “free” initiates a response in our minds that’s completely different from any normal business transaction. ….in the land of pricing, zero is not just another price – nothing beats the emotional surge of FREE!
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Ever Shopped at Costco?
Retail giant Costco is infamous for the la...
Published on March 13, 2016 16:16