Susan Scott's Blog, page 61
November 20, 2015
Fierce Resource: How Google and Others Help Employees Burn Off Stress in Unique Ways

The post Fierce Resource: How Google and Others Help Employees Burn Off Stress in Unique Ways appeared first on Fierce, Inc..
November 18, 2015
A Note to Retailers: 3 Tips to Make Black Friday Better for Your Employees and Customers

Don’t mandate that your employees put on their “customer face” on Black Friday. It is artificial and people see right through it. Ask your employees to show up as themselves and truly connect. Talk about the products that they love. Your employees will appreciate it, and you will reap the benefits of more loyal customers.
Empower your employees to take personal responsibility for the day.Troubleshoot scenarios as a team. This means preparing to go “off script” and responding to the real needs of the customer. At the end of the day, managers can’t be everywhere at all times, especially on days like Black Friday. Encourage your managers to delegate to high performing employees who can make critical decisions when time is of the essence. In the end, delegation is not just about giving tasks – it is about allowing employees to serve the customers.
When employees know they are supported by management and the organization, they are more likely to go above and beyond for your customers. They also are more likely to take responsibility for mistakes made by the organization. (Extra bonus for you!)
Stop generalizing your customers.In the age of big data, it really is unacceptable. And your customers are on top of it. Market research suggests that more than ever customers want their needs and desires understood. However, as Susan states in Fierce Leadership, “Many organizations view exchanges with their customers or stakeholders as merely transactional, to be completed as quickly as possible.” On Black Friday are you creating a transaction or an experience?
It is your job to give your customers and employees the opportunity to truly engage with your brand. Think this through. If your loyalty program only consists of customers getting the credit card with your company’s logo on it, you aren’t offering more than a series of transactions. Customers demand more. Use next week to ask questions and really learn.
What other tips have you heard or used to help alleviate stress on Black Friday?The post A Note to Retailers: 3 Tips to Make Black Friday Better for Your Employees and Customers appeared first on Fierce, Inc..
November 16, 2015
Fierce Tip of the Week: Squash the Stress

The post Fierce Tip of the Week: Squash the Stress appeared first on Fierce, Inc..
November 13, 2015
Fierce Resource: The One Quality A Leader Should Never Lack

The post Fierce Resource: The One Quality A Leader Should Never Lack appeared first on Fierce, Inc..
November 11, 2015
Three Tips to Connect Your Team with Purpose

The post Three Tips to Connect Your Team with Purpose appeared first on Fierce, Inc..
November 9, 2015
Fierce Tip of the Week: Don’t Hesitate – Become Fiercely Dedicated Now

The post Fierce Tip of the Week: Don’t Hesitate – Become Fiercely Dedicated Now appeared first on Fierce, Inc..
November 6, 2015
Fierce Resource: Be Your Own Best Advocate

The post Fierce Resource: Be Your Own Best Advocate appeared first on Fierce, Inc..
November 4, 2015
Advice to Young Women

The post Advice to Young Women appeared first on Fierce, Inc..
November 2, 2015
Fierce Tip of the Week: The Revolution Starts with Your Vote

The post Fierce Tip of the Week: The Revolution Starts with Your Vote appeared first on Fierce, Inc..
October 30, 2015
Fierce Resource: The Best Tools for Improving Employee Engagement

The post Fierce Resource: The Best Tools for Improving Employee Engagement appeared first on Fierce, Inc..
Susan Scott's Blog
- Susan Scott's profile
- 861 followers
