Brian Sooy's Blog, page 6

Positioning a Leader in School Reform for Secondary Education

EdFOCUS is a leader in school reform and has provided customized professional development and consulting services in seven states and throughout Ohio.

EdFOCUS is a leader in school reform and has provided customized professional development and consulting services in seven states and throughout Ohio. It has a long-standing reputation for thoroughness and reliability.

EdFOCUS uses the “work-with approach” of coaching, modeling, and collaboration between consultants and school staff. This streng...

Four Days, Five Takeaways for Marketing that Matters

I always return from conferences energized by the things I’ve learned and inspired by the people I’ve met, with the desire to enhance our approach with those new perspectives.

[image error] The 2016 University and College Designer Association conference was no exception. After listening to multiple presenters on a wide variety of topics, five insights emerged that are valid for anyone seeking to communicate with clarity and reach multiple generational audiences with messages that resonate.

The five key tak...

Book Design and Guidance in Northeast Ohio

Northeast Ohio is not the first place one would think to go for guidance on book design, book printing, and book publishing. Yet, here we are!

Northeast Ohio is where authors from across North America have been coming for guidance in shepherding them through the book publishing process. It's a privilege to work with peers and clients to bring their thought leadership ideas to reality.

Aespire is widely recognized as a branding and design firm located in the Cleveland, Ohio region of Northeast...

A New Name Guides Growth

It's absolutely necessary for executive management to be part of the communications conversation at all times.

When what you get is not what you expected

Christian Children's Home of Ohio engaged Aespire to help increase the pipeline of prospective foster care parents for its foster care program. During our audit and discovery, we learned that CCHO was considering a reorganization of its foster care, adoption, and counseling services into a model of centers of excellence. With multiple locatio...

It’s Been a Hot Summer

Somewhere around mid–July, my wife and I looked at each other and said, “Why are we working so hard this summer?”

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Of course, that didn’t stop us from playing as hard as we work — because we live in Northeast Ohio, we made certain to spend more time with friends, watching sunsets on beautiful Lake Erie, and enjoying the company of our daughter who recently returned to Bowling Green State University as a junior.

If you are familiar with Northeast Ohio, you’re aware that temperatures can be hot,...

Public Affairs Consultant is Making Things Happen

When you are a consultant with credentials like Carol Caruso's, all you need is a business card and a simple brochure.

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Caruso Public Affairs is a Cleveland based consulting firm dedicated to the advancement of Ohio's business, civic, and economic development future.

With a focus on advocacy, coalitions, and strategy, Carol Caruso's experience as Senior Vice Pres. for the Greater Cleveland partnership enables her to skillfully advocate and create collaborations among municipalities, chambers o...

Canadian Company Builds a Culture of Success

Canadian Internet service provider NetAccess Systems models a strong commitment to core values and purpose-inspired mission.

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With a stated goal to be a trusted leader and to empower clients to achieve success through the smart use of technology, NetAccess Systems is committed to following guiding principles that will differentiate it in a competitive marketplace.

NetAccess President Don McNally briefly shared why he found value in the principles of The Cause Manifesto, and is how Raise Your V...

Rebranding a Bible, Beginning with the Web Site

If the first place people experience your brand is your website, then your website is your brand.

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Summer 2016 is a significant milestone in the history of the GOD'S WORD Translation Bible, and its parent organization Gods Word to the Nations Mission Society.

Released in 1995, the GOD'S WORD Translation is widely recognized as one of the easiest to read and accurate translations of the Bible. As part of a year-long rebranding and awareness campaign, Aespire relaunched GodsWord.org on the Fires...

Community College Supports Future Employee Pipeline

For years, we've advised our higher ed clients that a single point of contact is critical for organization as large as a community college.

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When you're looking to raise awareness of and grow an education to business service such as an internship program, targeted and focused content yields the most effective results. Lorain County Community College Career Services followed our recommendation to align its messaging with the needs of its audience, highlighting benefits and insights of the Caree...

Safe and Secure: Creating a Trusted Web Experience

Perhaps you’ve experienced this yourself: You clicked on a link or visited a website where something seems to be just not right.

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If you’ve invested any amount of money in attracting, informing, inspiring, and engaging people to build a movement or inspired for action (especially making an online donation or making a purchase), the last thing you want is for them feel uncomfortable on your web site.

As your organization approaches the year-end giving season, you’ll be thinking about donor comm...