Rebranding a Bible, Beginning with the Web Site

If the first place people experience your brand is your website, then your website is your brand.

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Summer 2016 is a significant milestone in the history of the GOD'S WORD Translation Bible, and its parent organization Gods Word to the Nations Mission Society.

Released in 1995, the GOD'S WORD Translation is widely recognized as one of the easiest to read and accurate translations of the Bible. As part of a year-long rebranding and awareness campaign, Aespire relaunched GodsWord.org on the Fires...