Brian Sooy's Blog, page 4
September 21, 2017
Five Steps to a Successful Fundraising Campaign
Across the country, the strategy is set, and plans have been made for the philanthropy phenomenon known as Giving Tuesday. What's your plan?
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Don’t worry. As we’ve stated before, it’s going to be okay. The strategy you have crafted is flawless; you have been nurturing audience relationships, your email lists are segmented, and have an automated online fundraising and donor retention platform in place.
The countdown is on. What if you have not yet begun to plan a campaign?
I do have a question...
Five Steps to a Successful Giving Tuesday Campaign
Across the country, the strategy is set, and plans have been made for the philanthropy phenomenon known as Giving Tuesday. What's your plan?
[image error]
Don’t worry. As we’ve stated before, it’s going to be okay. The strategy you have crafted is flawless; you have been nurturing, your email lists are segmented, and have an automated online fundraising and donor retention platform in place.
The countdown is on. What if you have not yet begun to plan a campaign?
I do have a question to ask you. Why is your...
August 5, 2017
Six Elements of a Modern Marketing Plan
It doesn't matter if you're looking for nonprofit marketing plan examples or one-page marketing campaign templates, one size doesn't fit all — but we think we've come close with six elements of marketing to help you create campaigns and marketing communication plans.
Every day, people are searching for a modern one-page marketing plan that works, downloading nonprofit marketing plan templates and nonprofit marketing guides.
A clear marketing plan will identify the motive, message, market, meth...
Six Elements of Modern Marketing
In a recent survey, we asked participants three questions: What do you spend more time doing in your role as a marketing professional?; How do you develop your marketing plans?; and where do you need help with marketing? How do you think they answered?
We asked: What do you spend more time doing when working on marketing campaigns and plans?
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20% spent their time on marketing (meaning the execution of tactical items); 45% spent their time on relationship building (an encouraging response!);...July 14, 2017
Brand Flip: A Conversation with Marty Neumeier
Brian Sooy and Marty Neumeier discuss “The Brand Flip,” a whiteboard overview of how customers now run companies, how you can profit from it and create more loyalty with your customers.
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“I can’t imagine: Does the world needs another article or book on branding?” – Blair Enns from the “Two Bobs” Podcast
The answer is yes if Marty Neumeier writes it.
The Brand Gap. Zag. The Designful Company. With each new book, Marty Neumeier re-defines the role of brand and its influence on your customers.
...July 8, 2017
Brand Flip: A Conversation with Marty Neumeier
Brian Sooy and Marty Neumeier discuss “The Brand Flip,” a whiteboard overview of how customers now run companies, how you can profit from it and create more loyalty with your customers.
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The Brand Gap. Zag. The Designful Company. With each new book, Marty Neumeier re-defines the role of brand and its influence on your customers.
The Brand Flip defines how your customers influence (and own) your brand. As often as brand managers and communication professionals like to think a brand is all about...
June 21, 2017
Creating Visual Stories for Causes that People Love
The president of a major philanthropy walked into the meeting room carrying an annual report from an education-focused nonprofit and laid it on the table next to the annual report from his organization. Resting his hand on the nonprofit’s report, he said, “This is one of the most beautiful pieces I’ve seen in a long time.”
Opening it, he revealed a copy-dense report punctuated by photos, charts, infographics, and typography elements that helped him understand the story visually. He noted, “I d...
June 11, 2017
35 years of Growing Hope at Second Harvest Food Bank
As Second Harvest Food Bank of North Central Ohio celebrates 35 years of growing hope, a memorable promise, a simple campaign, and flexible system help them tell the story.
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In 1967, John Van Hengel's heart prompted him to begin a journey. 35 years later the mission he may have had in mind is still relevant: more food, growing hope, and healthier communities.
[image error]John volunteered in the soup kitchen of a Catholic church in Phoenix. He bought an old milk delivery truck and used it gather citrus fru...
35 years of Growing Hope
As Second Harvest Food Bank of North Central Ohio celebrates 35 years of growing hope, a simple campaign and flexible system helps them tell the story.
[image error]
In 1967, John Van Hengel's heart prompted him to begin a journey. 35 years later the mission he may have had in mind is still relevant: more food, growing hope, and healthier communities.
[image error]John volunteered in the soup kitchen of a Catholic church in Phoenix. He bought an old milk delivery truck and used it gather citrus fruit gleaned from farme...
May 24, 2017
Trust, Your Brand, and Culture
At its most meaningful, one can assert that the sole purpose of marketing and communications is to nurture trust.
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Transparency is cited as a key factor in building trust. Declaring transparency as an operating practice or value makes for good accountability, because as soon as your organizational character or culture shifts away from trust, your customers and stakeholders will hold you accountable.
Trust is earned when your audience experiences alignment between the culture, character...
